Google Ads can be run in a variety of categories, including but not limited to:
- Retail: Advertisers in the retail industry can promote their products, services, and special offers to reach customers who are searching for specific products or shopping online.
- Travel: Advertisers in the travel industry can target customers who are planning trips, searching for travel destinations, or looking for travel-related products and services.
- Finance: Advertisers in the finance industry can target customers who are searching for financial products and services, such as credit cards, loans, insurance, and investment opportunities.
- Healthcare: Advertisers in the healthcare industry can target customers who are searching for information about health conditions, treatments, and products, as well as healthcare providers and services.
- Technology: Advertisers in the technology industry can target customers who are searching for information about technology products and services, as well as industry news and trends.
- Real Estate: Advertisers in the real estate industry can target customers who are searching for information about homes for sale or rent, as well as real estate agents and services.
- Education: Advertisers in the education industry can target customers who are searching for information about schools, programs, and courses, as well as scholarships and financial aid.
- Automotive: Advertisers in the automotive industry can target customers who are searching for information about vehicles, parts, and services, as well as dealerships and financing options.
- Home Services: Advertisers in the home services industry can target customers who are searching for information about home repair and improvement services, as well as contractors and suppliers.
- Local Services: Advertisers in the local services industry can target customers who are searching for information about local businesses, such as restaurants, shops, and service providers.
The specific category that you should run Google Ads in will depend on your target audience, budget, and marketing goals. For example, if you are a local restaurant, you may want to run ads in the “local services” category, while if you are a travel agency, you may want to run ads in the “travel” category. Additionally, you may want to run ads in multiple categories to reach a wider audience or test which categories perform best for your business.
In general, it is important to choose the right category for your Google Ads to ensure that your ads are reaching the right audience and delivering the best results. By considering your target audience, budget, and marketing goals, you can select the most effective categories for your Google Ads campaigns.